To design and execute an event plan in Kuala Lumpur where Mubadala can welcome its guests, showcase the Mubadala - Ferrari partnership and forge better relations with its key partners and potential partners in each particular territory.

What we did

We located a modern intimate restaurant venue in the city, aptly called "Delicious". A blank canvas was used to showcase the Mubadala business portfolio, as the theme of the event was minimalism. The reception area was tranquil and designed to offer a welcoming space for the guests to relax. Upon arrival guests were given envelopes, which upon opening released beautiful butterflies.

The guests were then invited upstairs to a modern space that been designed in white and silver to allow the lighting effects to have maximum impact. SIAN ensured that the menu was designed to fuse the best in Asian and Arabic cuisine. Comedy pianist Rainer Hersch entertained the guests with his take on the comedy of classical music with a specially written script that fused formula one noises with classical scales.

Nestle Family Day

Client

Brief

To organize Nestle’s Annual Family Day where employees and their families could come together for a day of fun.

What we did

The concept created for the day was the Magical World of Nestle and guests could enter this world through the entrance at Platform Nine and Three Quarters. Once inside, guests could explore the four magical areas created ? Harry Potter, the magical world of Narnia, Jack & the beanstalk and Alice in Wonderland.

The four different magical areas were activated with characters and large fabrications pertaining to that theme. Each themed area also had themed games for children to participate in.

We also created a separate area for adults by organizing fair-ground style games and activities. In the evening, a band entertained the adults and encouraged them to dance, whilst children watched movies on bean bags in the children’s’ area.

Singapore Signature Dinner

Client

Brief

To design and execute an event plan in Singapore where Mubadala can welcome its guests, showcase the Mubadala - Ferrari partnership and forge better relations with its key partners and potential partners in each particular territory.

What we did

The Singapore event design had to impress and inspire the guests into the vision and strength of Mubadala. The venue was crucial and the perfect location was found. "The divine", a Victorian deco-gothic fusion building provided a breath taking venue for the evening.

The event interior design was minimal to not distract from the buildings’ flamboyant architecture and design. A Ferrari was placed on a rotating platform in the centre of the dining space to showcase the partnership. A fusion show was written for the occasion. Sian commissioned and directed an Arabic operatic piece for Mubadala that was performed by Keedie - an English opera singer. This was the finale to a sand show introduction and solo performances by the Celloman and Craig Owen. An Arabic calligrapher was flown in from Abu Dhabi to write the guests name in Arabic and present them with a gift set from the UAE.

Hyundai Genesis Launch

Client

Brief

To orchestrate and manage an event to launch the new Hyundai Genesis luxury car. The event brief was to create an elegant environment to portray Hyundai’s foray into the luxury car market.

What we did

The cocktail reception area was elegant and modern where guests could mingle. Guests were encouraged to have their pictures taken with beautiful hostesses against a Hyundai branded photo backdrop.

SIAN specially designed invites to look like access cards, which all guests were asked to carry with them to allow admission to the main ballroom. The guests were asked to swipe their cards to enter, upon which a welcome message appeared on the screen.

A beautiful modern dancer representing the strength and fluidity of the new Genesis started the entertainment, followed by a video of the car. The video ended with the turning on of headlines and the sound of an engine starting as the screen lifted and the new Hyundai Genesis drove out onto the stage.

In addition to the 3 cars on the stage, another two cars were unveiled at the back of the ballroom to enable guests to experience the cars for themselves. During dinner, Ovidio De Ferrari and his orchestra entertained the guests with witty banter and modern classical music.

Brazil Grand Prix - Abu Dhabi

Client

Brief

To create a fun and exciting evening to thank all the Mubadala employees for their work that year and to show the last race of the F1 season.

What we did

We constructed a large grand stand on the lawns of the Emirates Palace, Abu Dhabi, facing a 50 foot screen. The top of the grandstand was a cocktail reception lounge where guests could mingle and network.

The large screen was raised on a stage where a Brazilian dancers and local Emirati drummers performed before the race, providing the pre ? race entertainment. SIAN put together a video montage of Mubadala’s journey through the F1 races that year, to the specially created Mubadala music.

Under an open span, a gaming area was created where guests could race each other on Ferrari F1 simulator games. An F1 Ferrari car on a podium was also on display for guests to have a look at.

The Australia Day Ball

Client

Brief

SIAN was engaged to design, manage and produce the 2009 Australia Day ball for the Australian Business Council at the Grand Hyatt Dubai. SIAN worked very closely with the ball committee on all elements of this event.

What we did

Given a theme of the classic Australian TV show “Countdown” from the committee, SIAN set to work on d�cor, artwork, invites, stage design and entertainment. The theme was carried throughout every element of the event. As guests arrived they were greeted by the “Countdown” Crew and had their picture taken against a bespoke backdrop. These framed images were then sold at the end of the evening with all proceeds going to charity. The famous Countdown host Molly Meldrum was the surprise guest for the evening booked by the committee whom was involved with several elements from a live interview to the charity raffle. SIAN also provided table d�cor, MC, DJ, costumes, Band, Dancers and worked closely with AV sponsors Almoe to ensure the stage, sound and lighting was just perfect. SIAN managed the event from start to finish from initial designs to execution.

Feedback

"On behalf of the Australian Business Council - Dubai, I would like to extend my sincere thanks and gratitude to SIAN Dubai for their valued support of the 2009 Australia Day Ball, and particularly for creating an extremely memorable event. The professionalism and dedication displayed by you and your team was outstanding and we very much look forward to working with SIAN Dubai in the future on many of our events." - Adam Malouf (Chairman, Australian Business Council Dubai)

Air Asia Launch

Client

Brief

To create and manage an event to launch the new Air Asia route from Abu Dhabi to KL. This was to be held in the morning and to merge with a press conference and hero press shoot on the beach.

What we did

We themed the event in line with the Air Asia brand and in keeping with their style. The entertainment section was a bespoke piece put together by local musician Kamal Musallam and Martin Ihle a Berlin based dancer, whom performed a modern Arabic and Asian Fusion piece. We designed and fabricated food stalls, fans, chair covers, tie backs, stage set, back drop and other branded elements. We managed the event and worked closely with the venue to select the appropriate menu and service.

A Photo shoot set was built on the beach at the Shangri La Abu Dhabi with the stunning Sheikh Zayed Grand Mosque as its backdrop. SIAN provided all AV support for this event along with the creative.

Brazilian Parade

Client

Brief

To create an authentic Brazilian Parade to publicize the Brazilian Grand Prix. To do this we established an outreach programme to engage children from English and Arabic schools in Abu Dhabi.

What we did

SIAN established an Outreach Programme and created all the collateral to take into the schools of Abu Dhabi to engage and involve the children in the parade. A hat and mask design template was created that was given to all participants to make their own and wear it on the day of the parade.

SIAN’s in house costume department took care of making childrens, stilt and parade costumes. Diverse Choreography (a division of SIAN) then choreographed the 300+ children, stilt walkers, jugglers, dancers, mime artists and unicyclists into a choreographed parade. Members of the public also showed up in their own costumes to join the parade. The music was provided by an 8 piece band and the dancers provided entertainment at the end of the parade.

Feedback

"Just a quick note to thank you all for the amazing parade, it was sensational and impressed everyone, who was lucky enough to witness it.

Thanks for all of your hard work and creativity in making this a success, in such a well organized and colorful way.

We look forward to working with you again in the future."

- Barney York

BESIX 100 Year Anniversary

Client

Brief

SIAN was engaged to create an event for Besix to celebrate their 100 year Anniversary. It was a high profile VVIP event with European royalty in attendance. The show concept needed to reflect some of the amazing achievements of Besix in the UAE and especially Abu Dhabi.

What we did

SIAN designed and produced all show, sound, stage and light elements of the event.

A bespoke shadow style show designed and produced by SIAN re-created the story of Besix and their achievements and developments in Abu Dhabi. Special attention was made to bridges, hotels, 100 years and the F1 which occurred just days after the event.

The shadow show morphed into a special performance by upcoming UK artist Peter Grant whom performed with his 8 piece band. As the lasers began spinning, the screen rose to reveal Peter under a web of light. As guests enjoyed their dinner Peter entertained till the end of the event.

FIFA Trophy Tour

Client

Brief

To generate a regional buzz and awareness about the FIFA Club World Cup, SIAN was asked to create and run the FIFA Trophy Tour Bus, where members of the public could have their pictures taken with the real FIFA Club World Cup trophy.

What we did

A double-decker bus was fully wrapped with the tournament branding. The interior of the bus was gutted and kitted out to look like the inside of a football team’s locker room. There was also an exhibition area inside the bus with the history of the tournament. The Trophy Tour bus visited a number of venues around the UAE including shopping malls, sporting events and parks to generate excitement for the tournament.

Attendees were given the opportunity to have their picture taken with the trophy by a professional photographer and were given a card with a unique registration number. They were then asked to visit the official FIFA Club World Cup website, where they were able to view their picture, thus drawing more traffic to the official website.

A team of young, enthusiastic people, along with an MC were provided by SIAN to ensure that the Trophy Tour ran smoothly and kept the attendees happy.

FIFA Club World Cup - Opening & Closing Ceremonies

Client

Brief

SIAN was engaged to provide entertainment, students and support for the 2009 FIFA Club World Cup (FCWC) Abu Dhabi.

What we did

We put together a team to engage students from schools in Dubai and Abu Dhabi interested in participating in the Ceremonies. Several hundred children were recruited to become part of the FIFA Club World Cup Opening and Closing ceremonies. Our team managed this large volume of teenagers at all rehearsals and also all the relevant logistics. We booked entertainment acts such as Aayallah dancers and drummers to support this exciting project. SIAN supported Ignite on this event with other elements such as sourcing rehearsal venues, chaperones, staffing and management on site.

The Half Pipe

Client

Brief

As part of the entertainment at the Bahrain Formula 1, SIAN was employed to provide it’s Half Pipe along with tricksters to keep the crowds amused between races.

What we did

SIAN brought in Team Extreme a group of international, professional riders to perform for three days as part of the Bahrain Formula 1. The skateboarders, in-line skaters and BMX riders provided the crowds with spectacular half pipe shows.

Nestle Spring Fair

Client

Brief

To organize Nestle’s Annual Family Day where employees and their families could come together for a day of fun.

What we did

We created the concept for the day - Nestle Spring Fair, which will be carried through to all future Nestle Family Day’s.

SIAN provided Nestle with a full turnkey solution for this event by organizing the venue, all d�cor, venue set up, providing a theme, children’s entertainment, games, staffing, food and beverage and temporary structures for the outdoor venue.

We created a dedicated children area using Cheeky Monkey, a division of SIAN that specialise in children’s parties and they ran the children’s area which provided great activities like dance games, treasure hunts & water fights.

There were separate team building activities for the adults, such as a three-legged race, which was fun for the participants and their family and colleagues who were cheering them on. There was also a very popular drumming circle event with everyone wanting to participate, or watch.

Feedback

Thank you all for a very successful event this Friday! Based on the feedback from the employees, they had a wonderful time and their kids had a blast! Again, a BIG THANK YOU.

Adib Samara (Internal Communications & Employee Relations Officer)

Air France Launch

Client

Brief

To create an evening event to celebrate the launch of Air France’s new direct route from Paris to Abu Dhabi.

What we did

We sourced an appropriate venue in Abu Dhabi for 500 VIP guests and created visible but subtle branding around the venue.

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The event was a Parisian “caf�-theatre” style gala dinner and entertainment was provided by an Arabic-French fusion band, a troupe of Moulin Rouge style cancan dancers and a cirque juggler flown in from France. Images of French Iconic scenes were displayed on easels around the cocktail area as an Arabic fusion band played leading the guests from Arabia to France. We created a large stage set which housed several screens and live feed was projected throughout the evening.

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The d�cor and flowers were designed in line with the Air France brand and the menu was especially created for this event to reflect high end French Cuisine.

Credit Agricole Team Building

Client

Brief

To create a team building weekend for managers of Credit Agricole. The weekend was meant to be a fun, yet productive weekend for the managers, where they would analyze the results of their work in the past year.

What we did

We took the team by limousine to Sir Bani Yas Island in Abu Dhabi. They were told that they were going to a secret destination and only realized where they were once they reached the destination. On the first day the guests enjoyed a game drive across the island where they saw animals in the wild.

Thereafter, they were taken to another area of the island for a team building exercise, where they were given instructions on how to build a boat from cardboard and then get in the boat and sail it.

The second day involved a number of team building exercises and games.

Juicy Couture

Client

Brief

To organize a children’s event for the Juicy Couture store in Dubai Marina Mall. The aim of the event was to drive more traffic to the Juicy Couture store and to create brand awareness about its kids range.

What we did

SIAN created a children's party with lots of interactive games for children of all ages. There was an arts and crafts area where children could decorate their own Juicy crowns or fill their own Juicy cupcakes with a variety of sweets. We created a mock fashion show with a large Juicy Couture banner serving as the backdrop, where children in feather boas, hats and sunglasses all strutted their stuff.

A Juicy treasure hunt was also carried out, which led the children into the Juicy Couture store along with their parents to find little Juicy treasures. This led the parents into the store, thus driving more traffic to the store.

YASALAM - Remote Control Cars

Client

Brief

To create, organize and manage the running of remote controlled car racing on the Abu Dhabi corniche, as part of YASALAM 2010.

What we did

The objective of the event was to create a fun platform for the public at no extra cost. We designed and created an obstacle challenge ? style race track on the beach at the Abu Dhabi corniche, where members of the public raced remote controlled cars against each other. The racers were made to stand on an elevated platform, in order to have a birds eye view of the track.

People had to steer the high ? performance, 4wheel drive, all terrain remote controlled cars through a rocky road, a water trough, a quick sand patch and a few sharp corners in the shortest period of time.

SIAN marshals kept an updated scoreboard of the fastest lap timings and the person with the quickest time at the end won tickets to the FLASH organised Kanye West concert.

AIT Conference

Client

Brief

To manage the 2010 AIT conference held in Dubai. To handle all aspects of the conference and the 100 delegates and speakers that were flown in from around the world.

What we did

We worked closely with BAT and the Grosvenor House to bring 100 delegates to the region and managed every element of the conference; this included hiring Sim Trans in 3 languages, designing and creating welcome packs, managing all evening social events, �conference management, AV requirements, hostesses and all delegates requests.

Brazilian Parade

Client

Brief

To design, develop and manage the Brazilian Parade as part of Yasalam on the Corniche for the 2010 Abu Dhabi Grand Prix.

What we did

We put together a schools team and created an Outreach programme that was delivered into the schools around Abu Dhabi to engage the community. This year we designed floats and inflatables to join the parade. A falcon and F1 car float and a large Yasalam helium balloon. We hired a range of amazing carnival costumes from Europe as well as our own in house creations. The parade consisted of over 90 performers from around the region and over 300 children. Stilt walkers, jugglers, unicyclists and fire performers all joined in the fun. The parade reflected the UAE as well as Brazil and the Grand Prix.

Feedback

Thank you very much for your hard work, it was a successful event!

- Antoine Gholmieh (Project Manager)

Mirdif City Centre's National Day Celebrations

Client

Brief

To create and manage Mirdif City Centre’s National Day celebration, we designed an outreach programme along with souvenir photography in the mall, which culminated in the National Day Parade.

What we did

Inspired by the diversity of the various people that live in the UAE, we created the Many Faces One Nation concept as the focus of Mirdif City Centre’s National Day Celebrations.

From the 11th ? 21st November 2010, mall goers were encouraged to have their pictures taken holding a ‘One Nation’ placard. They could then log onto the Mirdif City Centre website to download their pictures and win prizes. All the pictures were collated to form a large 3D art installation.

SIAN then sent an outreach team to various schools in the UAE to ask their students to participate in the National Day Parade.

On National Day, over 150 children from various schools and 20 special needs children, along with 50 traditional UAE performers participated in the very first Mirdif City Centre National Day Parade. The parade walked around the mall, ending in the Central Galleria Area, where the children (in their coloured ponchos) stood in a formation to look like the UAE flag. The National Anthem was played, afterwhich the Many Faces One Nation 3D art installation was revealed.

Feedback

“thanking you and all the team members who worked on our National Day event. The community outreach program was a great success and we value the EXCELLENT WORK done during the preparation and the execution phases. I am also happy that everything turned out well on the National Day and the parade was very beautiful, it with indeed a great turnout! The children enjoyed their time, as much as the parents did and there were no incidents reported on that day which is also another measurement of success (it is never easy to work with children)."

- Nada Abou Saab (Marketing Manager)

Heritage Village

Client

Brief

To design, build and manage a Heritage Village on Yas Island over National Day Weekend 2010.

What we did

We created a UAE themed village with a range of experiences on the Hotel Plaza on Yas Island. Arabic entertainment continually performed on the main stage throughout the day. We made a traditional handicraft area, which consisted of live cooking by local ladies, Henna, calligraphy, falconry and crafts. A falcon show provided entertainment for the crowds as it flew around the venue. Guests were invited to add their artistic flair to the 39th Anniversary National Day art wall. Ask Ali answered questions about the nation, whilst the children’s area kept the kids busy all day. Guests enjoyed 2 days of entertainment and education about the UAE.

Feedback

Once again, thanks to everyone that was involved from Sian on this project, you guys did an amazing job and it was a pleasure working with you as always.

- Tamer Elwan (Project Associate)

Juicy Couture Dubai Mall Opening

Client

Brief

To create, produce and manage the opening of the new Juicy Couture store in Dubai through 3 separate events, a Media Breakfast, a VIP launch and weekend mall activation. The VIP event needed to be highly exclusive, entertaining and full of surprises.

What we did

For the in store media morning event, an elegant yet quirky breakfast was served on vintage English teas sets on a beautifully designed table with whilst models showcased the stunning new collection of clothes and accessories.

For the evening VIP event, we laid a hot pink carpet at the entrance of the store and inspired by the colours of gold, silver and metallic pink, we enhanced the store design with an eclectic mix of gilded cages, candelabras, macaroon towers and metallic heart shaped balloons. We sourced models for the fashion show and dressed our Juicy boys in pink spray painted boots and bowler hats with pink flowers on them. Delicious canap�s and pink mocktails were served. A large bird cage was placed in the middle of the store and a costumed aerialist performed throughout the evening. Guests were further entertained by a walkabout violinist and magician.

At the weekend, the bird in the cage performed for store visitors and customers and we had Juicy boys at the entrance giving away branded chocolates and “Choose Juicy” badges and balloons.

Feedback

On behalf of MAF Fashion and the marketing team, I would like you to pass on a huge THANK YOU to Donna & Rehnaz - they were superb.

The event was an outstanding success. Everyone in the mall is talking about it, the media loved it, senior management in MAF Fashion can’t stop thanking us and the top guys from MAF Ventures just “smiled” through the whole event !

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